Rich Site Summary, or RSS, is a network of web feeds that are designed to publish frequently updated entries, such as blogs, news headlines, audio, and video, all in a standardized format. RSS news feeds, also known as channels include full or summary texts as well as data such as names of publishers and authors. Many people wonder why including such feeds on their own sites is important for generating traffic and building a better website. Employing a streaming RSS news feed on your website works to help get more content to more readers. And when a website is filled with RSS news feeds for website and other links, the more information is shared between web users. You see many social sites with an RSS news feed on websites and it’s most certainly bringing more viewers to the website as well as similar websites. It’s a bit of a shared promotional or advertising tool designed to keep viewers on websites in order to make money. Content shared by links, photos, videos and more is what social media is all about. Content, and the amount of sharing going on drives websites and answers the question about why to have an RSS news feed. Content sharing that goes on in social media is why every website should absolutely have an RSS feed as well as the websites of those who are considering an RSS for the website. Companies care a great deal about branding and brand marketing. One way to do that is with the right content. One way to get the right content is by having RSS news feeds for the website. Creating content is hard and that’s why many companies rely on social media management and search engine optimization resellers to create great looking websites, many that answer the client’s questions about “having RSS on my website.” Hiring out this work is done because creating content is time consuming. But, finding content, and sharing it, when they add news RSS feed to the website, is not so hard. Those who say they want RSS news feeds only have to spend a little bit of time building a list of content that can be monitored via an RSS reader. The process takes little time and helps put feeds into a single viewing place to be shared on Twitter, Facebook, Pinterest and other social sites. The link is built between your website and these social sites. Do yourself a favor make it easy for everyone to share your content. Those who demand having RSS news will understand it as a facilitation device for the present time and on into the future.