Four Benefits to Adding a RSS Feed to Your Website

Today, consumers around the world spend hundreds of billions of dollars shopping online. In fact, in the United States alone, online shoppers are expected to spend more than $320 billion by 2016, according to Forrester Research Inc. With those massive numbers, many businesses are turning to the web to try to attract new customers and expand. In order to do that, they will have to build a strong and highly visible web presence and good search engine optimization (SEO). Choosing hosting for SEO for your website can be very helpful in that regard. In fact, there are several benefits to choosing to adding free SEO specific web hosting for websites of businesses looking to grow.

Increase Traffic

While some might think that once a great website is built it requires little other work, the reality is far from that. In order to make sure a site is consistently successful, owners will have to consistently add new content to keep the page fresh. Deciding to add RSS feed to website HTML can be a good way to do that because it allows for updates to be easily applied to the site. Whether that comes in the form of a blog or news articles is up to the site owner, but new content is vital for attracting web users.

SEO

A staggering 93% of all web experiences begin with a trip to a search engine, so many businesses develop SEO campaigns to boost their rankings. Being able to add an RSS feed to my website can be beneficial for SEO purposes because it adds more content and builds links. As a result, RSS is a great tool for businesses looking to boost visibility.

Update Followers

Business owners should think about choosing to add an RSS feed to my website because it makes it easy for them to advertise or showcase news and developments. Whether they won an award for innovation or want to advertise product advancements, publishing that news in RSS feeds is great for making sure customers know exactly what is going on. Plus, it could help to establish a more trusted and authoritative brand.

Avoid Spam Filters

Though there is still a pretty high ROI on email marketing, the truth is that most emails go unread. But because RSS feeds are subscribed to voluntarily, their content won’t end up unread in spam folders. So publishing information in a RSS format, rather than sending it out via email, is a good option for businesses looking to share content with customers and followers.

Every business is unique, so the advantages of RSS feeds will vary from one to another. However, because they are easy to use and so effective, at least giving RSS a shot is always a good idea.

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October 2017
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